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The success story continues. Through Sieber & Sohn GmbH & Co. KG, Michael Sieber, a pioneer of the German toy industry, will become the new majority shareholder at Märklin. This secures the future of the company with a long tradition in Germany’s Swabia region. All of the current positions in both locations – Göppingen, Germany and Győr Hungary – will remain intact, and all outstanding liabilities to banks and other creditors will be settled.
The Märklin name is synonymous with a whole category of toys, and has stood for top German quality since 1859’, he explains. ‘That is why it is my great pleasure to help shape the future of this traditional brand with a history dating back more than 150 years.’
T Sieber echoes the assessment: ‘Mr Pluta and his team have chosen the right course for the future. All things considered, I see great potential for growth for Märklin and the subsidiary companies Trix and LGB.’ Above all, the multibrand strategy will be pursued and expanded. Sieber also sees children and teens returning as the focus for the future business strategy. The basis for this already exists in the ‘Märklin my world’ and ‘LGB Toy Train’ lines. ‘Anyone who, like me, was enthusiastic about Märklin even as a child will remain loyal to the brand as an adult.’ The Märklin headquarters in Baden-Württemberg will remain the centre for the development and production of high-quality, special articles in future as well. Győr Hungary, will remain the centrepiece of the Company’s core production. Additional production lines will be returned to Europe from China.
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